Carolyn Erickson

Mar 02 2009

A WAHM by any other name

Filed under: Marketing Smarts, Mommy Bloggin', Working from Home

Scott Stratten of Un-Marketing begins his guest post video at Jessica Knows by saying there are two types of people you don’t want to *p* off: religious groups and WAHMs (work-at-home-moms).

Then he does it. Actually, he leaves religious groups alone. His message to WAHMs is simple: it’s bad business to market yourself as a WAHM unless your prospective clients are other WAHMs. According to Stratten, the WAHM label may carry with it a negative connotation. At best, it is irrelevant to whether you can do the job for your prospective clients.

I suspect his intention with the post is to raise the ire (and gain the notice) of those who proudly embrace the moniker. And just so I’m not a total cynic, I’ll allow that he may truly want to do some good by warning mothers away from using a term that will diminish their marketing efforts.

Choose your words wisely and with intent. If your prospects value the WAHM title, use it. If they don’t, don’t. On the other hand, I don’t advocate trying to hide it. If you set up your website so that you appear to be a large agency in a high-rise office building, the first scream of “Mommy, I pooped!” while you’re on the phone with a client is going to give you away. And if I was the client, I would immediately feel uncertain about your honesty.

That doesn’t mean, however, that you have to advertise your WAHM status with cute buttons and links to coupon sites. In that, I completely agree with Stratten. A link to your “mommy blog” might be perfectly appropriate; it depends–as does everything else in your promotional materials–on whether it’s relevant to your market.

But take note: When huge companies like Wal-Mart and Frito-Lay enlist the services of moms because they are moms, it doesn’t do to dismiss out-of-hand the possible added value of your WAHM status.

Jan 01 2009

Happy New Year!

Filed under: Freelance Writing

I woke up this morning to a quiet house and the sound of just a few birds chirping busily outside. I was happy, rested, and peaceful and then I remembered why: it’s a whole new year!

The year 2009 is as exciting as a blank page. What will you write on it?

I have some ideas for how I want to write my story this year.

Dec 23 2008

Ode to freelancing joy.

Filed under: Freelance Writing, Working from Home

Author Bill Dyszel wrote this little ditty, and sings it to the tune of “Ode to Joy.”

Although he calls it the Freelance National Anthem, I think this speaks to freelancers around the world, nation non-exclusive.

For the record, I work in my pajamas. :)

 

Alternate link: Freelancers National Anthem, by Bill Dyszel

Dec 19 2008

Purely for the sake of art

Filed under: Uncategorized

I made the shortbread cookies again. This time, I didn’t have the distractions of the post-school/supper-making frenzy, and they turned out perfectly. (Although I still blame my oven for that last attempt.) I also did not slather them with chocolate, since they clearly are meant to be enjoyed in all their buttery simplicity:

Here’s my attempt at a little food-styling… :)

Okay. Back to work. I’m sure I was supposed to be doing something besides baking and taking photographs.

Dec 17 2008

I made the shortbread cookies.

Filed under: Mommy Bloggin', Showing Off, The Everyday List

Mine weren’t as light-colored as Charmian’s (probably left them in too long), but YUM anyway.

Of course, I had to slather them with chocolate.

And someone tried to sneak one. (This photograph was her idea. I think she has a natural talent for multimedia communication somewhere there in her extensive skillset.)

But I can hardly blame her! They were incredibly easy and very good. Thanks to Charmian for the 3-ingredient shortbread cookies recipe.

Dec 08 2008

Photography Assignments - Holiday Hiatus

Filed under: Photography

When a few of my writer buddies and I decided to take a free online photography course together, we agreed that it would be totally self-paced. And it seems at the moment that we’re all taking advantage of that. Even Morguefile.com, which hosts the course, is undergoing renovations right now.

Who am I to argue? I’ll still be snapping pictures of family and friends and moments of holiday cheer, but I won’t be posting any photography assignments until after the beginning of the new year.

I don’t think Santa will bringing me a DSLR …unless he can get me to make up my mind which one I want (or I win one for taking that online survey last week :) ). I drool over great photographs and convince myself that all I need is an SLR and I’ll be shooting with the same kind of artistry; but then I come back to reality when I see what can be accomplished with a phone camera.

Then there’s the fact that DSLRs don’t have much in the way of live preview. (The ones that have it are reported to be very slow when that feature is enabled.) They also have buttons and menus and functions and turn-y things that I would have to learn to use. And oh! Once you buy the camera, you need lenses, flashes, tripod, camera bag … and you have to learn how to use all of those too.

My Canon S3 is really very good for the money, and it takes great photographs. It’s auto setting is superb, and the manual settings let me do most of what I want to do. The one-button video function means that whenever I have my camera, I also have my camcorder, which produces good quality video and sound.

Still, maybe Santa should remain on standby. There might be a time when I really do need 1600 ISO, or 1.4 F-stop.

Nov 14 2008

Menu Plan Monday - 3 whole days EARLY!

Filed under: Freelance Writing

Since I skipped two weeks of meal-planning, I guess you could choose to consider this post two weeks late. I choose not to do that, and instead, I maintain that I am three days early with this post. That puts me waay ahead, world.

Add to that the article I turned in yesterday, two days early, and I’m feeling pretty smug.

And then when I think about the week’s worth of laundry (NEXT week’s) that is just about finished in the dryer, I might even be able to convince myself that I am supermom.

Groceries bought and put away.
House orderly and clean.
Weekend plans set.
Supper cooking in the pot.

Yes, I am looking pretty good. This happens every November, because November is National Novel Writing Month (NaNoWriMo for short). It’s when non-fiction writers like me think they should probably take another shot at that novel they’ve always wanted to write, if only to convince themselves that they should stick to non-fiction. NaNo participants all have the same goal: to write 50,000 words of their novel in 30 days.

It’s ridiculous. It’s crazy. (And who ever decided it should be in November, anyway? Isn’t this month busy enough with all the holiday planning?) The first time I did NaNo, I had characters, something of a plot, and tremendous zeal for my project.

I made it to somewhere in the neighborhood of 11,000 words.

That’s not 50,000.

But I did have the cleanest house in the lower 48 and even took up YOGA for goodness sake. NaNo does this to me. Suddenly I have other, very important things to do. And even though I recognize that I’m procrastinating, I still do it. Like writing this blog post. It was very important that I post this right now, three days early. You can understand that, can’t you?

Em. Oh, yeah. So here it is:

Friday - Chili (Mmm)

Saturday - Chili (Mmm-Mmm! It’s even better the next day.)

Sunday - Spiral Ham with baked potatoes and Southern-style collard greens (Charmian, close your eyes for this next part) The collard greens are from a can.

Monday - Tilapia, spinach, and maybe some risotto - although that would require another trip to the store.

Tuesday - Ham-n-beans. I can’t do anything about this. The family loves it. They must have ham-n-beans after we cook a spiral ham, every time.

Wednesday - Texican (tostados)

Thursday - The fake, redneck kind of Beef Stroganoff. Hey, at least I use real cream.

Friday - Pizza

Saturday - You really expect me to be able to think that far in advance? I think it’s a birthday weekend, so we’ll probably go out.

Sunday - Something awesome.

There you have it! Now, onto organizing my digital photos…. ;) Nah, I’m kidding…. There’s that laundry to fold.

Nov 08 2008

Not your granny’s etiquette advice.

Filed under: Uncategorized

How do I write an article about thank-you notes that is factual, but not yawn-inducing? That’s the question I asked myself when I received this assignment. The answer? It ain’t easy.

Article Thumbnail

But I guess I’m pretty pleased with the result, because I’m showing it off.

Read it, if you like, at Women’s Focus Magazine. Then please tell me if you have a granny like the one I mention in the article! If you do, I want to meet her. :)

Nov 05 2008

How one McCain voter feels the day after.

Filed under: Uncategorized

(Note: I’m not a Republican. I’m not a Democrat. The religious right would never have me for a member, and the feminists count me as a lost cause. I’ve never found a pigeonhole I’ve felt comfortable in. But this year I voted for McCain/Palin along with about half the country.)

For the most part, the Obama Twitterers have been kind: “Thank you for being so supportive today,” one said in response to my Tweet about this being a great day in America. What I wanted to say by way of reply would never fit in 140 characters. So for anyone who’s interested, here it is.

I grew up in Alabama in the 70s.

For those of you who aren’t aware of the significance of that, let me give you the brief version: Alabama was a battleground for civil rights in the 60s and early 70s.

There was a legend at my high school (I think it was true) that in the 70s, students had to eat lunch in the classroom because the tension was so high, school administrators feared rioting and violence. Even when I attended in the 80s there was tension, to be honest. But the racial tension was among a small minority of students, some of whom had been schooled in bigotry since they were in diapers. Most of us got along swimmingly.

I have several memories, like those square, yellowed snapshots of my childhood, that are of particular significance to me today.

My parents used to tell us kids the story of their decision to buy the house we lived in. There were two houses, my dad said, that they had considered buying. One was in a really nice neighborhood, with great schools, and just down the street from our good friends. It was roomy. It was in great condition. It was in our price range.

But my parents chose a different house, a nice split-level that met our needs. They moved us into a neighborhood that was “desegregated.” (I asked, “What does that mean, Dad?” because kids don’t know about racism unless you teach it to them.) He told us he did not want his children growing up being exposed to or possibly indoctrinated in the bigotry that still existed openly in some all-white communities. And that other house was in an all-white community, with segregated schools.

I was really young, like 7 or so, when he had this talk with us. I remember thinking about my friend Chucky next door. He was black. I was incredulous that some people would ever think anything of it. But Dad explained that some people did, and that some people wouldn’t like that he was my friend. Un-freakin-believable, to me as a 7-year old. Anyway. I remember feeling very proud of my Dad, but I’m sure I didn’t realize the extent of societal prejudices he overcame to reach his own conclusions and teach them to us.

My dad was white - always had been, as far as we knew. And, as far as we knew, most, if not all, of our ancestors were white. Both my father and my mother had grown up in Northern small towns where there were very few, if any, minorities. And by minorities I mean of ANY color or ethnicity. They weren’t of the “educated elite.” Yet my parents knew the difference between right and wrong. And they taught us it was wrong to discriminate based on the color of a person’s skin.

They weren’t perfect though. They had been raised in a time when black people couldn’t use the same water fountains as white people. Or weren’t allowed to sit in the same restaurant. Or had to use a separate door. Or had to sit at the back of the bus. All of these things had been a normal part of everyday life for many people in that generation. The fact that my parents didn’t really experience any of it until they were adults didn’t mean it had no influence on them.

Inter-racial marriages were still taboo among most people in those days, my parents included. They never expressed a belief that it was wrong, but when I was a teenager, my mother sternly warned me that children of an inter-racial couple would have a difficult time growing up. Why did she tell me that? Because a black boy from school called me on the telephone.

I remember being infuriated. How could she think that way, when she and my dad were the ones who taught me that as human beings, we are all equal? (What’s more, all he did was call me. I was also miffed that she thought I was going to conceive children via any boy who had my phone number. But I digress…)

It wasn’t until many years later that I really understood what my mother faced in terms of unlearning. And I also later understood the root of her fear: She had been an illegitimate child back in the days when that was a very big deal. She didn’t discover it until she was in high school, and she felt the intense shame of being somehow less worthy. How unfair, when it wasn’t even her own doing. And I know now that was exactly what she thought about the day she yanked the phone from my room - that children shouldn’t have to suffer for a heritage they had no part in bringing about.

Our lives as a military family were spent exposed to lots and lots of diversity in race, ethnicity and culture. When we lived in Germany, we learned about customs that were foreign to us. While we were there - during the Iran hostage crisis - an Iranian girl went to the American school on base and rode on our bus. My mother made it a point to tell me that this girl might be going through a rough time, and that even though she had nothing to do with this very serious event, some people would blame her for it and mistreat her. She warned me to be kind, and I was happy to do it. I wanted to be someone who might make a positive difference in her life.

Back in the states, in Alabama, we watched the Roots mini-series yearly. And in school every year we watched a movie about Miss Jane Pittman. I cried EVERY TIME I saw her walk right up to that water fountain and take a drink. I felt so proud of the country we had become. I was so thankful for people like Miss Jane Pittman, and for people like my parents. I understood at an early age that I could have turned out to be a very different person, one who did not embrace the equality of mankind regardless of skin color or ethnicity. I was - and I think I understood this very early too - the next generational step in the process of transformation, of dissolving racial barriers.

I wasn’t responsible for being born a white person. But I was - and my parents were - responsible for what I believed and what I lived.

I’m saying all of this today because electing an African-American president is not only historically significant, it is significant in the context of my personal history. And it’s significant to families who have lived all their lives like my mother did - with the feeling that people saw them as somehow less than legitimate. Last night I watched a professional newsman get choked up as he thought about what opportunities would be available for his children. Everything in my heart went out to that man for the joy and the relief and other indescribable emotions he was trying, with difficulty, to restrain. My heart soared for him. It was a good feeling. Even though I voted for McCain.

I disagree strongly with President-Elect Obama on several issues: I don’t believe in the idea of a tax-cut for people who don’t even pay income taxes - unless you want to cut ALL of our taxes and just spend less on government. I don’t believe we should yank our guys out of Iraq until the job is done and we can ensure that terrorists won’t take over the country. I don’t believe in the government sponsoring healthcare, even though we pay dearly for our insurance. There are probably other things I don’t agree with. And maybe I’ll be vocal about them. I don’t know.

But I know this: The color of Barack Obama’s skin was never a factor in my decision. And I didn’t think it would be for the majority of Americans. Pundits questioned whether white voters would be able to “bring themselves” to vote for a black person. I like to think that we’re way beyond that question, and I think the votes answered it. Yes, there are pockets of racism in America. Yes, there are people who fear diversity. I’m sorry that they exist. But evil exists, too. Murderers exist. Perverts exist.

They don’t take away the accomplishment of the past 24 hours. They can’t take away what we - most of us - have believed in, what my Dad did and what little bit I may have done over the years. They don’t take away what you have done, and what our children will be able to do.

Today is a great day in America. I lived to see it; my father did not. But he saw it before it happened. That’s how things like this do happen.

The 4th verse of America the Beautiful says it quite well:

Oh beautiful, for Patriot dream
that sees beyond the years.
Thine alabaster cities gleam
undimmed by human tears.

That wasn’t the reality of the country when the song was written; it was the vision they had for the country. I am very proud today - as I am every day - to be a citizen of The United States of America. And I’m proud of my mother and my father. I’m proud of myself as a parent, and as a person. I was sorry that I couldn’t, because of “fundamental differences” (as they called them during the campaign), give my vote to Obama. But I’m happy that those were my reasons, and nothing else. And I’m happy that my parents made real estate decisions with a vision not for resale value, but real values.

I’m also happy that I get to vote again in four years. A fiscally conservative African-American woman would be ideal.

Nov 03 2008

Lesson 4 Assignment 3b

Filed under: Uncategorized

Take a photo of a white object outdoors using the different White Balance settings on your camera: