A WAHM by any other name
Posted on: Monday, March 2nd, 2009 in: Marketing Smarts, Mommy Bloggin', Working from HomeScott Stratten of Un-Marketing begins his guest post video at Jessica Knows by saying there are two types of people you don’t want to *p* off: religious groups and WAHMs (work-at-home-moms).
Then he does it. Actually, he leaves religious groups alone. His message to WAHMs is simple: it’s bad business to market yourself as a WAHM unless your [...]