Carolyn Erickson

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Two more good photography sites

Posted on: Tuesday, September 2nd, 2008 in: Marketing Smarts, Photography, social networking

In addition to the course at Morguefile, which I’ve talked about ad nauseum here and elsewhere, I’ve found two other good sites for learning about digital photography.
BetterPhoto.com offers courses (for a fee), an online community, and loads and loads of user-submitted pictures at which you can gaze with longing, wishing yours were as good to learn [...]

Social Networking

Posted on: Wednesday, August 20th, 2008 in: Marketing Smarts

“They” say it’s important. And I do understand that, other than being a GREAT way to rationalize too much time on the Internet (”That wasn’t just idle chatting … that was Social Networking!”), having contacts all over the world is of tremendous benefit to writers and other businesspeople.
Maybe I would join more social networking sites [...]

They did it.

Posted on: Tuesday, July 22nd, 2008 in: Marketing Smarts

I’m happy to post an update to the Borders.com issue I griped about in previous posts.
I finally received a notice from Borders about their new website. And I received a ”valuable online coupon” with a link to a page that informs me, among other things, that I can now redeem my Borders’ Rewards online.
Good job. Now I’m going to [...]

Marketing Smarts: Make it obvious

Posted on: Friday, July 4th, 2008 in: Marketing Smarts

I know this seems like common sense, but I’ll say it anyway: If you have a tremendous benefit to offer your customers, don’t hide it under a bushel.
A while back I blogged about Borders possibly having missed an opportunity when they didn’t give their Rewards members notice about the launch of their website. A commenter (apparently an [...]

Don’t quote the AP… or else?

Posted on: Thursday, June 19th, 2008 in: AP, Drudge Retort, Marketing Smarts

Have you heard this story? I first read about it at theWAHMmagazine.com blog, From the Editor’s Desk, in post called The AP Doesn’t Like Bloggers.
The Associated Press (AP) has allegedly threatened legal action against Drudge Retort - not to be confused with the site it parodies, called Drudge Report - for quoting passages of AP articles with as few as [...]

Marketing Smarts: Did Borders miss an opportunity?

Posted on: Monday, June 2nd, 2008 in: Marketing Smarts

I just found out, quite by accident, that Borders has terminated its partnership with Amazon and now has its own online store.
I couldn’t be happier. The AP News story reports that as a Borders Rewards Club member, I will now be able to use my rewards and coupons at the online store, which I previously couldnot [...]